Social whales: The industry must shift priorities to create strong game communities (VB Live)
If Moby Dick taught us anything, it’s that whale hunting doesn’t equal long-term success. But that’s only if you’re thinking of whales in terms...
How SongPop’s built a 100-million-player community that’s led to massive success (VB Live)
Mobile gaming looks like a solitary pursuit, but it’s increasingly clear that lifetime value relies on users who make your game — and their fellow...
Outpost Games’ CEO explains why community isn’t just important; it’s everything (VB Live)
Building community can no longer be a secondary goal. Join gaming pros from Outpost, FreshPlanet, Google, and VB’s own Dean Takahashi to learn how...
How to build a thriving games community (VB Live)
Much like the Nigerian proverb “It takes a whole village to raise a child,” it takes a thriving community for a game to reach...
Launching FTW: Google, EA and Pocket Gems tell you how to quadruple your installs and launch your game right (VB Live)
In the first of our series, “Games Growth and Monetization,” mobile strategy powerhouses from EA, Pocket Gems and Google reveal the surprising strategies that...
Why EA thinks going after whales can sink you (VB Live)
In the first of this VB Live series, leaders in the mobile games industry join Google and VentureBeat to talk high-value user acquisition strategies...
Launching FTW: Acquiring high-value players for your game (VB Live)
Game companies who understand the complexity of UA and monetization consider them alongside the first line of code. From the earliest stages of testing,...
5 vital user-acquisition concepts for mobile role-playing games
This sponsored post is produced by LEDO Interactive. When it comes to mobile game user acquisition, I call it “the art of growing the...
The future of mobile game-player acquisition: Play before you download
While Supercell and Machine Zone paid a whopping $13.6 million collectively to advertise at this year's Superbowl, smaller- to medium-sized studios need new, achievable ways to acquire users.