How SongPop’s built a 100-million-player community that’s led to massive success (VB Live)
Mobile gaming looks like a solitary pursuit, but it’s increasingly clear that lifetime value relies on users who make your game — and their fellow...
Outpost Games’ CEO explains why community isn’t just important; it’s everything (VB Live)
Building community can no longer be a secondary goal. Join gaming pros from Outpost, FreshPlanet, Google, and VB’s own Dean Takahashi to learn how...
How to build a thriving games community (VB Live)
Much like the Nigerian proverb “It takes a whole village to raise a child,” it takes a thriving community for a game to reach...
The ultimate mobile game metric — and why this publishing powerhouse says you’re doing it all wrong (VB Live)
When it’s done right, ROI is your most powerful marketing metric. Find out how Miniclip monitors, measures, and maximizes their ROI by leveraging these strategies—and...
Launching FTW: Google, EA and Pocket Gems tell you how to quadruple your installs and launch your game right (VB Live)
In the first of our series, “Games Growth and Monetization,” mobile strategy powerhouses from EA, Pocket Gems and Google reveal the surprising strategies that...
Why EA thinks going after whales can sink you (VB Live)
In the first of this VB Live series, leaders in the mobile games industry join Google and VentureBeat to talk high-value user acquisition strategies...
Launching FTW: Acquiring high-value players for your game (VB Live)
Game companies who understand the complexity of UA and monetization consider them alongside the first line of code. From the earliest stages of testing,...
The data that pays: What really fuels game monetization (VB Live)
Find out how free-to-play games like Angry Birds 2, Star Wars: Galaxy of Heroes and Song of Pan use these essential data metrics to...
Attracting players who pay out: How data can double ad revenue and get your game ranked (VB Live)
Data is the key to attaining and retaining loyal players who pay: Join VB’s own Dean Takahashi, Thumbspire’s VP of Product Stefano Melucci, Appsflyer’s Shani Rosenfelder...
5 vital user-acquisition concepts for mobile role-playing games
This sponsored post is produced by LEDO Interactive. When it comes to mobile game user acquisition, I call it “the art of growing the...