Hardcore and midcore mobile gamers like rewarded video — if done right
This article is part of a Gaming Insights series paid for by Facebook. Players continue to spend more time in hardcore and midcore mobile...
How ad-supported game monetization can be a win-win-win for publishers and gamers
This article is part of a Gaming Insights series paid for by Facebook. It’s no secret: Around the globe, mobile gaming is established as...
In-app ads are not the Dark Side
This article is part of a Gaming Insights series paid for by Facebook. Alongside the disruptions of 2020, gamers play on. And they continue...
3 things that will help your app pay off from the start (VB Live)
What does it take to get your app noticed? And then how do you make that awareness pay off? Join our upcoming VB Live...
What do video, playable ads, and top-grossing apps have in common? (VB Live)
In a 4M+ app marketplace, how do mobile game giants like Ketchapp and Pocket Gems stay ahead of the crowd? Catch up on this...
How one leading publisher stays ahead of the LTV curve (VB Live)
How are the top-grossing app developers growing and acquiring high-quality users at scale? What channels and formats are the best fit? And how do...
Essential app install formats: How Pocket Gems pushed ‘Episode’ to 3 million WAUs (VB Live)
With millions of competitors, how are the top game companies growing and acquiring high-quality users at scale? Pocket Gems has been working since 2009...
Mobile game stats every publisher needs to know for 2017 (VB Live)
In a 4M+ app marketplace, how do the top publishers continue to elbow their way out of the crowd and keep growing their revenue?...
Social whales: The industry must shift priorities to create strong game communities (VB Live)
If Moby Dick taught us anything, it’s that whale hunting doesn’t equal long-term success. But that’s only if you’re thinking of whales in terms...
Strengthening your app monetization super powers (VB Live)
Every app developer starts out wanting to build an awesome app. But monetizing that awesomeness is often thought about much later, with very mixed...