Mobile game stats every publisher needs to know for 2017 (VB Live)
In a 4M+ app marketplace, how do the top publishers continue to elbow their way out of the crowd and keep growing their revenue?...
How one mobile gaming company won the hearts of 2.35 million daily players (VB Live)
Brand affection. It’s arguably the most meaningful measure of all — and the trickiest to win. In this live mobile gaming roundtable from GamesBeat,...
Brand affection: How to get gamers to love your games and love your brand (VB Live)
Game publishers need to think beyond transactions and downloads in order to generate emotional connections with their brands — and keep players hungering for more from...
Threats to success in the gaming industry — and how to beat them (webinar)
This sponsored post is produced in association with Akamai Technologies. Join Akamai Technologies for this live webinar on Tuesday, September 29 at 11 a.m. Pacific,...
15 ways to please your game lovers with rewarded video
These days, app developers must use all the right moves in order strike a balance between monetizing their game effectively and satisfying their players...
Why King and Supercell spent nearly $500M marketing their games — and how you can spend way less
Costs will increase, but you have some effective hacks to keep spends down.
Consolidation wave grows as Dutch mobile game marketer iQU buys HoneyTracks analytics startup
The deal is one of many taking place in the middleman market for understanding and monetizing mobile games.