How Pocket Gems is saving 50% of the creative testing budget with automation
Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...
Increase mobile game revenue with cross-platform functionality (VB Live)
Presented by Xsolla To successfully launch a mobile game in an increasingly crowded market, you need to think beyond the app store. Learn how...
How top game developers diversify their marketing strategy in a competitive landscape
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios,...
What mobile game developers need to know about global expansion
Presented by Facebook Audience Network Publishers are capitalizing on the rise in mobile gaming by expanding their reach into new, lucrative markets. But finding...
5 ways mobile games can avoid a sophomore slump
It is hard enough for a game to become a hit in the App Store or Google Play these days; it’s harder still to...
What do video, playable ads, and top-grossing apps have in common? (VB Live)
In a 4M+ app marketplace, how do mobile game giants like Ketchapp and Pocket Gems stay ahead of the crowd? Catch up on this...
Why game developers should embrace player churn
And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.
How one leading publisher stays ahead of the LTV curve (VB Live)
How are the top-grossing app developers growing and acquiring high-quality users at scale? What channels and formats are the best fit? And how do...
Essential app install formats: How Pocket Gems pushed ‘Episode’ to 3 million WAUs (VB Live)
With millions of competitors, how are the top game companies growing and acquiring high-quality users at scale? Pocket Gems has been working since 2009...
How awareness marketing blasted Best Fiends up the charts (VB Live)
If your marketing is limited to just performance campaigns designed to drive installs, you’re missing the boat. Join this exclusive VB Live event to...