Direct-to-consumer is redefining mobile game monetization
The gaming market is dominated by mobile. Its audience spans across demographics, from younger hardcore FPS players with deep pockets to the women gamers...
Electronic Arts, Xsolla talk 5 best practices for mobile game monetization
Monetization is a huge challenge and a moving target in today’s mobile game market — but there are also new opportunities as the global...
Racking up major purchase conversion rates with mobile game web shops
Presented by Xsolla In a world of ever-declining revenue margins for game developers, direct-to-consumer is becoming essential. Cost-effective services, platforms and tools to build...
Xsolla shares the latest revenue-boosting innovations for developers with GamesBeat
Presented by Xsolla Dean Takahashi was joined by Berkley Egenes, chief marketing officer and chief growth officer at Xsolla, for another GamesBeat Live exclusive....
Why mobile game developers need to lean into Q5 marketing … right now
This article is part of a Gaming Insights series presented by Meta. Revenue soars over the holiday season — but the marketing opportunities don’t...
How 500+ publishers are building sustainable mobile game growth
This article is part of a VB Lab Insights series paid for by Meta Audience Network. In a changing app ecosystem, growth-minded mobile publishers...
Google’s 2022 Mobile Insights Report reveals what players value now
Presented by Google for Games Catch up on the other articles from Google for Games in this series covering a wide range of topics...
Breaking out of the app store: New monetization opportunities for mobile game developers
Studies show that more than 260 million mobile game players are out of reach of the app stores. But with Apple and Epic’s lawsuit...
Exclusive look at the new Games Marketing Insights report from Facebook Gaming
This article is part of a Gaming Insights series paid for by Facebook. As the games advertising ecosystem has become increasingly complex, transformed by...
Q&A with Gismart: Closing the loop between acquisition and monetization
This article is part of a Gaming Insights series paid for by Facebook. We recently spoke with Katerina Dudinskaya, VP of Performance Marketing at...