Samsung and Google are closing the gap on Apple’s monetization of mobile games
Apple has long been dominant when it comes to the iPhone’s ability to monetize mobile games at higher rates than rival smartphones. But mobile...
How 1APP wants to disrupt the app stores with infinite distribution
Mobile app developers face a lot of friction when it comes to getting people to use their apps. They have to advertise the app...
Tapjoy launches Offerwall Plus to help mobile developers monetize better
Tapjoy has unveiled a new version of its alternative offer monetization platform, dubbed Offerwall Plus. The platform has new customization, an improved user flow, and...
1App put Android in the cloud so you can access apps instantly on any device
Advertising mobile apps faces a lot of friction. You have to advertise it, get someone to tap on the ad, download the app, and then...
App Annie: Worldwide app downloads grew 15% and revenue soared 40% in 2016
Downloads, revenue, and time spent in apps all grew by double digits during 2016, according to a report by market researcher App Annie. Time spent...
Mobile ad growth helps Glispa raise profits in 2016
Glispa, the mobile performance marketing and ad tech company, grew rapidly in 2016, as mobile ad spending overtook desktop spending for the first time....
Mobile app market to grow 270% to $189 billion by 2020, with games accounting for 55%
The mobile app market is expected to grow 270 percent — from $70 billion in 2015 to $189 billion by 2020 — according to...
Newzoo: Mobile games will make 82% of global app revenues this year
The global mobile app market will generate $44.8 billion in gross revenues in 2016, and 82 percent of that comes from mobile games, according...
Trophit and Adways partner on PreLaunch.Me for better pre-registration campaigns
Trophit and Adways have teamed up to create entice users to adopt new apps using PreLaunch.Me, a platform for pre-registering users for games and...
How Angry Birds publisher Rovio maximizes organic installs via A/B testing
App store optimization just got harder. Fortunately, it also just got easier. App developers are now using A/B testing and optimization to improve not...