App Annie: Mobile game spending will top $100 billion in 2020
The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie,...
App Annie: The biggest apps and games of 2019
No doubt you’ve heard of Facebook Messenger, the top non-game app of 2019 in terms of downloads. But how about Free Fire, the battle...
Adjust rejected 200 million fraudulent app installs in 2019
Adjust has rejected nearly 200 million fraudulent app installs so far in 2019, saving clients about $450 million in ad spend and allowing them...
Appodeal: U.S. mobile ad costs are high, but Asia is catching up
The costs of advertising to get mobile users to install apps is high in the U.S., but Asian countries are catching up, according to...
Liftoff: Mobile users are embracing subscription app economy
Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engagement Index produced by performance mobile...
AppsFlyer: Facebook remains top media source for mobile app marketers
AppsFlyer, a mobile attribution and marketing analytics firm, said that Facebook still leads the market in app marketing performance, according to AppsFlyer’s latest Performance...
Bidalgo uses AI to make mobile advertising more creative
Bidalgo is applying artificial intelligence to the art of creating effective ads for mobile apps and games. The company is launching Creative AI, a technology...
Vungle takes its marketing platform to Samsung Galaxy Apps store
Performance-marketing platform Vungle announced it has teamed up with Samsung to enable in-app video ads on the Samsung Galaxy Apps store. That’s a step up for...
Mixer relaunches streaming app on iOS and Android
Microsoft’s Mixer division is launching its Mixer livestreaming app for Android and iOS today. The company said the new app is the result of...
Samsung and Google are closing the gap on Apple’s monetization of mobile games
Apple has long been dominant when it comes to the iPhone’s ability to monetize mobile games at higher rates than rival smartphones. But mobile...