Mobile ad and app monetization company Tapjoy names Jeff Drobick as CEO
Mobile ad and app monetization company Tapjoy announced that Jeff Drobick will take over as president and CEO, succeeding former Disney executive Steve Wadsworth, who...
Why accurate targeting can make or break mobile app monetization
With more than 80 percenet of time on mobile spent in apps, showing more relevant ads to users is critical to meeting the needs of mobile publishers, advertisers, and end users.