The future of app marketing in a privacy-centric age
Presented by Adikteev The mobile ad industry is built on data. And as most marketers know, in 2021, Apple unceremoniously turned the industry on...
AppsFlyer: Facebook remains top media source for mobile app marketers
AppsFlyer, a mobile attribution and marketing analytics firm, said that Facebook still leads the market in app marketing performance, according to AppsFlyer’s latest Performance...
3 ways to overcome the blind spot in mobile fraud protection
Presented by AppsFlyer. Fraud is an ongoing issue in the mobile app marketing space, much to the industry’s chagrin. The Interactive Advertising Bureau (IAB) estimates...
Crushing your next mobile app install campaign
Historically, many developers have obsessed over their app store rank. But if you’re focusing on quantity versus quality of users, you’re likely going to miss important strategies that will generate longer revenue streams that translate into strong lifetime value of your users.
Fiksu will help measure the horribly depressing costs of acquiring mobile app users and gamers
Cost figures show that marketing on Android is almost as expensive as on iOS.
Loyal-user-acquisition costs up 21 percent on iOS in December
Downloads were up in December for the iOS App Store, but so were marketing costs.
Fiksu raises $10M for mobile app marketing platform
Boston-based Fiksu will use the funds to expand its mobile app user acquisition platform.