DeltaDNA hits 100 million monthly active users for real-time marketing and analytics
DeltaDNA has surpassed more than 100 million monthly active users (MAU) for its real-time marketing and mobile analytics platform. That means that the game...
The ultimate mobile game metric — and why this publishing powerhouse says you’re doing it all wrong (VB Live)
When it’s done right, ROI is your most powerful marketing metric. Find out how Miniclip monitors, measures, and maximizes their ROI by leveraging these strategies—and...
Europe’s mobile attribution and analytics firm Adjust adds four new offices in two months
European mobile attribution and analytics firm Adjust is on the expansion path; the company has opened four offices in just two months. Berlin-based Adjust...
Raising the dead: 5 techniques for bringing back inactive players
In the war for the dollars and souls of players in mobile gaming, major publishers fight epic battles. Beautiful women lead troops to battle,...
Mobile developers: We’re coming for you (in Seattle, Vancouver, Toronto, and Montréal)
The industry now has more than 30 billion-dollar mobile-first or mobile-only companies. It’s the fastest-paced, most competitive, and quickest-growing section in history. The rewards are...
Mobile Summit: Top-tier speaker line-up announced
As the world becomes more mobile by the minute, those businesses at the bleeding edge of innovation will succeed in leveraging customers -- and their devices -- wherever they are.
Big Data and mobile analytics: Ready to rule 2015
2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the...
Adaptiv.io and Apsalar partner to gather intelligence for mobile marketers
The deal is similar to other partnerships and mergers in mobile marketing tech.
Upsight teams up with Adjust to deliver deeper mobile analytics
Adjust's analytics deliver better mobile attribution, which helps developers make more money.
The mobile web is still losing out to native apps, by more than 6 to 1
Mobile ad spending isn't tracking well with mobile time spent.