Mobile industry 'is in denial' about underage gamers
If the FTC makes good on last week's promises, people won't be able to stay in denial much longer.
The mobile web is still losing out to native apps, by more than 6 to 1
Mobile ad spending isn't tracking well with mobile time spent.
Chartboost launches video and in-game ads to boost mobile game monetization
Chartboost will make it easier for developers to drum up installs for games via video ads and in-game ads.
7,000 app developers in 127 countries say e-commerce is now the best mobile monetization strategy
It’s not pay-for-download. Not advertising. Not freemium. And not in-app purchases. Instead, for the rank-and-file of the hundreds of thousands and perhaps millions of...
Top 10 mobile advertising companies: The VB Index report
Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut. The VB...
Mobile analytics firm Flurry raises another $12.5M
Flurry raises more funding as it expands beyond traditional analytics.
A great app or game is required, but not sufficient, for success in mobile marketing
Here's five important lessons on how to acquire users with effective mobile marketing.
Land Rover’s new ad gambit uses gaming to turn potential customers into buyers
The car company's Race the Sun ad has players swiping and tapping their way past obstacles to market its new 2014 Range Rover Sport.
Trip Hawkins: Women have taken over tech purchasing, and video games are next
Women are now the primary purchasers of electronics for their families, and that's something brand advertisers have yet to exploit.
The role of publishers is still evolving for mobile games
REDWOOD CITY, Calif. — One thing came out of this morning’s discussion on making mobile games successful. No one can agree on how to...