Messaging-app company Kakao merges with web-portal Daum in $3B deal
The deal could help Kakao battle against Line, Telegram, and now even Facebook-owned WhatsApp.
Intergi's Playwire video-ad network quietly grows past 1.2 billion ad views
Three years ago, web-ad network Intergi launched its Playwire online video-ad platform. And now the platform has hit its stride, with more than 1.2...
Native advertising in games works — if you get the design right (video)
"Native advertising" is all the rage -- and with good reason, because it delivers results that advertisers like.
How Google can fix the broken app store for indie-game devs — and leapfrog Apple in the process
However, the new requirement doesn’t really address a core, underlying cause for the practice: broken app discovery. Fortunately for Google, it has a number of means to quickly gain the edge on discovery over Apple. In the process, the search giant can greatly help the independent developer community.
Mobile app developers will bear brunt of FTC crackdown
Many mobile app developers are clueless when it comes to COPPA and what they need to do to avoid massive fines by the FTC.
How Facebook is helping to pair up mobile developers with its 375 million gamers
Facebook is helping developers get the most for their money through targeted advertising for mobile apps.
Apple vs. Google: A world view on the mobile gaming war
Android and iOS are battling each other in every major market in the world, and gaming is the biggest part of that fight.
300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization
Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.
Busted: Supercell terminates ad partner for sneakily reselling ad impressions
Virtual gaming heavyweight Supercell has terminated its business relationship with online ad operator Appia for reselling online advertisements in violation of the contract between the two companies, VentureBeat has learned....
Papaya Mobile's Appflood creates a real-time market for mobile ads in China
Papaya is pivoting away from a social network for mobile gamers to a demand-side platform and real-time bidding ad exchange platform.