Chartboost partners with China's Chukong Technologies to take game monetization global
U.S. developer monetization firm reaches into China's fast-growing market.
Late to the mobile game, Yahoo starts catching up with Flurry purchase
Yahoo's purchase of Flurry makes sense, but it has a long way to go to catch up to Google and Facebook
Supersonic scores $15M, begins Asia Pacific expansion
In the busy mobile monetization space, advertising platform developer Supersonic (based in Tel Aviv and San Francisco) has closed a $15 million in its...
Ad revenue optimization platform SponsorPay rebrands as Fyber
The company has 180 employees and plans on hiring 70 more this year.
Global mobile ad spending grows 48% in Q2 over Q1, with emerging markets dominating
Global mobile traffic grew 95% from the first quarter to the second quarter.
Zynga's former developer-relations boss Rob Dyer joins Tapjoy
Dyer will oversee developer relations at Tapjoy now as its senior vice president.
Tapjoy claims mobile developers can use reward-based ads without losing any in-app-purchase revenue
One studio found that it ended up making 14 percent more total revenue from having both in-app purchases and rewarded ads.
AppFlood teams with Bidstalk to monetize mobile apps in China
Two networks coming together will help monetize mobile apps via ads in China.
NativeX plans to make the ads in free-to-play mobile games work better for everyone
Mobile ads are typically ugly and intrusive, but NativeX wants to help developers put an end to that.
RapidFire acquires tech from IGA Worldwide, a sign of change in the in-game ad market
The in-game ad market has transformed since 2008, and this deal reflects that.