Turning mobile ads into games helps them perform better
One ad agency is helping corporations serve up games on top of free-to-play games, and it's getting higher levels of engagement than non-interactive videos.
Heyzap launches transparent mediation for mobile ad networks
Heyzap believes developers need help identifying which ad networks generate the most money.
Google Play downloads are 60% higher than on iOS App Store, but Apple still rules on revenue
Growth in emerging markets has helped Google Play grow, especially in Indonesia.
Everyplay mobile gamer survey shows 1% of users account for 29% of spending
The more time a player is engaged with a game, the more they'll pay.
Native ads in mobile games can work … if developers play ball
The game industry has to embrace traditional brand advertising as well if it has any chance at generating revenues proportionate to its audience.
Upsight sells its PlayHaven ad network to digital marketer Science Inc.
For Upsight, which recently combined two companies in a vertical move, the sale of the ad network represents a shift toward being more horizontal.
Big brands want 'nothing to do with' incentivized ads on mobile games
Well games trying to acquire players love incentivized ads, Doritos and Old Spice don't want it to look like they're paying people to watch their promotions.
Tapjoy: If your in-game ad is intrusive, you're doing it wrong
Tapjoy finds that players, publishers, and marketers can all win by serving up ads at certain times.
Women are more loyal than men … when it comes to video games
Flurry finds that women spend more time and money on mobile games as well.
Mobile-gaming ad network RockYou secures $10M in financing
RockYou doesn't have any games in development, but it has 75 million players in its gamer network.