App downloads soared in December — but so did marketing costs
While marketing costs went up in December, the cost of advertising games actually fell.
Summoners War developer turns to Vine stars and street art to break through to mobile gamers in the U.S.
You don't need a swimsuit model to sell a mobile game.
Most new Android users are coming from Asia, Latin America, and Eastern Europe, AppFlood says
Mobile traffic grew 30 percent quarter-over-quarter and 1,095 percent year-over-year.
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
LTV > CPI. But what does that mean? And ... why?
10 facts and 1 manifesto to keep mobile app developers motivated in 2015
It’s a great time to be a mobile app developer. Here's the data to prove it.
8 mobile game marketing trends for 2015
You no longer can expect a better result with your ads with all-in-one strategy.
Soccer star Lionel Messi is better than supermodel Kate Upton when it comes to advertising games (updated)
EA's FIFA ad is extremely popular online -- and more cost-efficient, too.
7 smart ways to use mobile app analytics
Going with your gut feeling may work occasionally, but if you're making decisions based on cold, hard data, you're going to be more successful.
Ad2games finishes $9 million financing round
The online games marketing platform creator announced today that it has finished a $9 million Series A financing round which included venture capital firms 3TS Capital Partners, HitFox Group, and its own management team.
Thanks to Apple, WebGL goes truly cross platform
The first market to feel the impact? The obvious answer is games. But it's not the right answer.