China’s Cheetah Mobile launches global ad platform for mobile apps and games
The new ad platform aims to allow brands, particularly with an international audience, to reach the right customers at the right time through various mobile ad formats.
MobileBeat 2015: if these topics aren’t on your radar, they should be
Now in its 8th year, MobileBeat 2015 will be taking place July 13 and 14 in San Francisco -- and is the place to meet and learn from the digital executives who know how to successfully harness the new mobile landscape.
Millennial Media announces 100% viewability guarantee for in-app mobile ads
You might think that if you pay for an ad, someone will actually see it. How naive.
The what, why, and how of mobile ad mediation
Mobile ad mediation gives developers deeper control over how, when, and to whom ad inventory is sold -- all of which helps overcome saturation and competion. And improves monetization.
Mobile video advertising up 5X in a single year in Opera Mediaworks ‘state of the ad’ report
Video is now responsible for 55 percent of revenue for publishers, Opera said today.
Here’s what those free apps with ad support really cost you: 79% more data use
Mobile ads are hurting your phone's battery, processor, and data plan.
10 mobile advertising trends for 2015 and beyond
Today, mobile devices outnumber people. Ad dollars, once cemented in TV and print, are funneling into our handhelds by the billions. Mobile web traffic now even surpasses that of desktop’s globally.
Mobile-advertising data company Fiksu introduces new products to help marketers
Mobile ad-technology company Fiksu is introducing a pair of new products as parts of its marketing platform. These includes Fiksu Aware and Fiksu Response, which are both fully integrated into the company’s other tools. Aware enables brands to find precise audiences on smartphones and tablets.
Mobile Summit: Top-tier speaker line-up announced
As the world becomes more mobile by the minute, those businesses at the bleeding edge of innovation will succeed in leveraging customers -- and their devices -- wherever they are.
You’re spending more time playing mobile games than ever before
Kids spend more time than anyone playing on smartphones and tablets.