How mobile gaming has changed in the last 10 years
The mobile gaming industry is booming. Smartphones have become more affordable and the mobile gaming industry has overtaken PC and console as the biggest...
Mobile games continue to spend big on TV advertising
Where, oh where, have the console games gone? GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending. The results below are for the top five spending gaming industry brands in August.
The ultimate mobile game metric — and why this publishing powerhouse says you’re doing it all wrong (VB Live)
When it’s done right, ROI is your most powerful marketing metric. Find out how Miniclip monitors, measures, and maximizes their ROI by leveraging these strategies—and...
Ubisoft’s The Division spent more on ads than any other game in March
Game brands continued ramping down in March, with the industry spending an estimated $35.7 million on 20,541 airings of 92 commercial spots. It’s down...
Maybe you won’t hate in-app ads so much if you could play them
A lot of people hate ads, but making them interactive could turn them into something more palatable. Mobile programmatic DSP (demand-side platform) CrossInstall today...
It’s time to rethink how in-game ads work
2015 marked the first time in history that more than half of the U.S. population were mobile phone gamers. Even as game investments and...
Gamemakers spent nearly $630M on TV ads in 2015
How do you get people to play games? If you were a gamemaker in 2015, one of the go-to answers was apparently to advertise on...
Hot mobile topics for 2016: esports, personalization, and Internet of Things
The last decade has seen incredible progress for mobile. Smartphones have moved from a communication utility and entertainment distraction to playing an expanded role...
Why mobile marketers and publishers can’t afford to ignore China
The boom in inexpensive smartphones has unlocked a whole new generation’s worth of consumers in places that haven’t had Internet access until now -- and that means huge new opportunities for global mobile marketing on both sides of the world.
How persona-based marketing will unlock the next level in mobile games
Even within the rapidly growing world of technology, mobile gaming is impressively popular, posting awe-inspiring numbers in terms of growth and revenues. Mobile games...