Reforged Labs launches AI ad-creation service for mobile games in open beta
Reforged Labs announced today that it’s launching its new ad-creation service into open beta. The platform uses AI to create video advertisements and is...
Liftoff launches Cortex, a machine-learning model that improves mobile ads
Mobile growth acceleration platform Liftoff announced today it’s launching a new machine learning platform called Cortex. This next-gen platform uses tailored neural network models...
The past, present, and future of mobile ad formats
Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on...
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
IronSource adds creative insights to its user acquisition platform
User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are trying harder to make...
Make mobile advertising easier, please
Presented by AdColony If you’re a mobile app developer today, you face a vast, LUMA-like ocean of choices when it comes to how you...
AdColony launches $5 million fund for publisher in-app monetization
Mobile performance marketing firm AdColony has launched a $5 million fund to encourage publishers to adopt its in-app monetization technologies. The Advanced Monetization Program (AMP)...
The best ad targeting strategy isn’t always the obvious one
Presented by AdColony Hulu, Spotify, Instagram. All three apps have a different purpose and cater to different wants and needs. But what’s something that...
Gameplay as advertising — does it work?
Presented by AdColony In a recent survey of the world’s top-grossing app developers, playable ads were one of the two ad units that publishers...
Unified auction, not header bidding, drives more revenue for mobile in-game advertising
Optimizing ads are a hot topic these days, and we’re constantly witnessing disruption aimed at improving advertising transaction standards. Why? At the end of...