Singular study reveals top mobile ad networks for return on investment Posted byby Dean Takahashi February 12, 2019 2 min Singular reported that Facebook and Google are still the top performers when it comes to return on investment for marketing campaigns that place ads... Continue Reading 2 min
IronSource lets app developers measure ad marketing channel effectiveness Posted byby Dean Takahashi October 3, 2018 3 min IronSource is launching a new way for app and game developers to accurately measure ad revenue on the user level and then link that data... Continue Reading 3 min
Global mobile-ad spending on Android grew 539% in Q1 Posted byby Dean Takahashi April 16, 2015 2 min Utility apps accounted for 60 percent of ad spending in Q1. Continue Reading 2 min