Mobile advertisers are falling in love with ‘playable ads’
Mobile advertisers are warming up to “playable ads,” or mobile advertisements that allow a player to experience part of a game immediately. That’s one...
Chartboost launches playable ads to boost mobile game publisher revenues
Mobile-game marketing firm Chartboost has jumped on the growing enthusiasm for “playable ads” for mobile games by launching the Chartboost Playable Ads business. Tests...
Opera Mediaworks’ Will Kassoy on creating a billion ad impressions — per week
Opera Mediaworks bought mobile video ad platform AdColony in 2014. At that time, Will Kassoy’s Los Angeles company had more than 100 employees. Now,...
Mnectar gathers momentum for ‘playable ads’
Mnectar created “playable ads,” and people are playing them. The company says it is constantly picking up new advertising customers, and players are clicking on...
mNectar’s new Spectra streaming network turns ads into playable games
MNectar came up with unique way to get players to view ads on mobile by creating playable segments of games that could be streamed...
Mnectar teams up with Branch Metrics to make mobile gaming ads better
The new partnership means that players can play a game in an ad and then pick up where they left off after downloading it.
Mnectar raises $1M and integrates with other marketing platforms to reach more app publishers
It has now raised $8M to date for its playable ads.
mNectar makes mobile ads that let you play a game before downloading it (exclusive)
mNectar uses cloud and virtualization tech to give users a snippet of game play. These playable ads are four times as effective as other ads.