Tune confirms acquisition of mobile marketing automation vendor Artisan Mobile, says still open to all
Consolidation is a natural evolution of the space, and it should end up helping developers.
Mobile marketing automation: How big brands are engaging customers on mobile
The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.
Mobile marketing: Swrve’s new Converser makes your app chattier … and maybe richer
Last month Swrve bought in-app communications startup Converser. Today the mobile marketing automation system is releasing its newly-integrated functionality to the first customers. Converser, Swrve,...
How the most successful apps drive massive engagement and monetization: it’s MMA (webinar)
If you’re wondering how businesses like Starbucks, or games like Plants vs Zombies, have become poster children for app engagement and monetization, mobile marketing automation (MMA) is a significant part of it.
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
EA server shutdowns another example of why online passes are a bad idea (editorial)
Video game publisher Electronic Arts recently announced it is pulling the plug on servers for nearly a dozen games whose player base has shrunk....