Mistplay offers reward-based user acquisition on the iPhone
Mistplay has launched its reward-based user acquisition platform for mobile gamers on the iPhone in the U.S. Since its foundation in 2016, Montreal-based Mistplay...
Game developers expect to get back to growth in 2025 | Metaplay
Throughout the games industry’s rather disastrous 2024, the notion that seemed to bolster everyone along was that it was going to get back to...
Mobile gaming will see new innovation in monetization in 2025 | Mistplay
A new report from Mistplay sheds light on some of the behaviors of mobile gamers and their relationship with their games — including how...
32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay
Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games....
Why RPG games have more loyalty and other mobile gaming insights | Mistplay
Role-playing games garner the most loyalty. Strategy games drive repeat purchases. And lifestyle games see the highest average sessions per user. Those are some...
Singular: TikTok and Apple Search Ads are hooking mobile users
Google and Facebook still dominate the mobile ad networks, but TikTok and Apple Search Ads are rising stars, according to measurement Singular‘s 2021 ROI...