U.S. remains leader in casual game ad spending | Mintegral
The U.S. solidified its position as the top global market for app advertisers, with game ad spending increasing by 0.46% year-over-year, despite a highly...
Mintegral revamps product suite, adds retargeting tools
Mobile app programatic advertising platform Mintegral has announced a revamp of its product suite launching July 23. This overhaul will simplify the San Francisco-based...
Mintegral report benchmarks casual gaming metrics on mobile
Programatic and interactive advertising platform Mintegral has partnered with GameAnalytics and Tenjin to publish its 2024 Casual Gaming Report, giving marketers key insights into...
How playable ads can help acquire users
Playable ads have exploded in popularity over the past few years as a powerful format for game developers to attract and acquire new users....
Mintegral launches playable ad creative platform Playturbo
Mintegral and its in-house creative studio, Mindworks, have launched playable ad platform Playturbo to help attract players to discover mobile apps and games. The...
South Korea is a mobile gaming haven — even for Western studios
South Korea is the fourth largest mobile game market in the world. More than half of South Korea’s population play games on their smartphones....
Fortnite’s Android gambit could reform mobile’s walled gardens
Epic Games’ decision to release Fortnite on Android outside of Google Play is one of the biggest stories in the mobile games industry in...