Mobile app downloads surged 33 percent after iPhone 5 launch
App downloads surged and the cost of acquiring new users dropped following the iPhone 5 launch.
Fiksu raises $10M for mobile app marketing platform
Boston-based Fiksu will use the funds to expand its mobile app user acquisition platform.
Relief for developers? Apple app downloads pick up in May while marketing costs dip
For much of this year, the number of downloads in the Apple App Store has dropped, and the cost of acquiring new users —...
iPhone app downloads plummeted in March while marketing costs held steady
The number of iPhone app downloads crashed in March, but the cost of marketing those apps held steady according to the latest Fiksu index...
Cost of mobile user acquisition creeps up in February
After a lull in January, the cost of acquiring new mobile users rose again in February, according to mobile marketing firm Fiksu. That’s a...
Cost of mobile user acquisition hits all-time high in December
The cost of getting new users to try out mobile apps is getting more and more expensive, hitting an all-time high on the Apple...