Gamification is going to get stronger — but for good or evil?
Imagine a world where every TV commercial, print ad, billboard, and social media campaign is no longer just saturating you with brand logos, messages,...
Pocket Gems teams with NFL, McDonald’s for NFL Runner mobile game
NFL Runner: Football Dash is a Temple Run-like endless runner with real NFL teams.
3DS owners can now get StreetPasses from Nintendo Zone retail locations
This will increase the frequency of StreetPasses for anyone who regularly goes by a Nintendo Zone at Starbucks, McDonald's, or other retail outlets.
3 things the mobile industry can learn about advertising from gaming
Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
McDonald’s includes toys of Moshi Monsters’ virtual pets in Happy Meals
McDonald's will pack in one of the virtual pet monsters in its meal for children.