Ex-Zynga Web3 team D20 Labs unveils social casino poker game
D20 Labs, a startup spawned by the former Web3 gaming team at Zynga, has unveiled its first social casino poker game. The company is...
The long-term value proposition of Web3 games
Surviving the current downturn and the Web3 gaming market is a tough order. And it makes sense to absorb some lessons from veterans in...
Keeping it real when you have to balance game advertising and authenticity
Coke’s old slogan was “It’s the real thing.” And that’s a good thing to keep in mind when coming up with promotions and marketing...
Why authenticity is one of the most important parts of game marketing
SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, representing the connection between the ideas, people, and...