Why Twitter launched Fabric, in 5 devastating charts
Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile...
Want 543X more effective mobile ads? Here's how: Rescue gamers
The key take-away? When you give something to get something, you can get a lot.
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.
Voxel boosts mobile app install rates 50-200% by automating instant app-trial ads
Mobile app developers have yet another tool in their user acquisition arsenal today: Voxel has released a significant update to its existing “try before you buy”...
Study: 9K apps and 397M users show cost-per-install is the worst mobile user acquisition method
Thousand of developers are making millions of apps to reach billions of consumers. Unfortunately, that critical last step of mobile app development, user acquisition,...
Apps featured by Apple or Google get 6 times the downloads and 9 times the revenue — or nothing
Everyone who has published an app in the iOS App Store wants Apple to feature them, because that will boost download numbers to insane...
Mobile app monetization: Freemium is king, but in-app ads are growing fast
80 percent of developers reported that less than five percent of their users made even one single in-app purchase