How to get, keep, engage, and monetize mobile users (webinar)
Mobile marketing automation gives you the tools and levers to immediately act on the data it's feeding you.
Mobile marketing: winning at ‘brandvertising’
Can traditional brand advertising work on mobile? The answer is a definitive yes.
Mobile marketing: Swrve’s new Converser makes your app chattier … and maybe richer
Last month Swrve bought in-app communications startup Converser. Today the mobile marketing automation system is releasing its newly-integrated functionality to the first customers. Converser, Swrve,...
Big Data and mobile analytics: Ready to rule 2015
2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the...
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
NativeX and Loot partner to pay you $1M to promote brands, games on mobile
The partnership between mobile ad platform NativeX and social promotion shop Loot could pay off.
Apsalar pulls free mobile attribution analytics, shifts to all-paid model
In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...
New App Annie product offers detailed demographics of over a billion app users
For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors’ apps, and easily make accurate...
VentureBeat announces its six premier events for 2015
Our three invitation-only summits gives top leaders in their sectors a rare opportunity for peer networking, discovery, and collaboration.
Mobile app developers: Here's an API for user acquisition
CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is...