Analysis of 10 billion mobile video ads shows what gets your app installed
Financial dudes like strong musical endings. Arcade games players, not so much. Those are a few of the findings of AdColony’s new study on...
Employer branding: Why it’s time marketing, execs, and HR worked together
When working at Virgin circa 1993 I recall the managing director of Virgin Games, Tim Chaney, claiming that the Virgin brand was one of the most...
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn
If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value...
Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months
Worlds are colliding. On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users....
If you sell mobile tech, Datanyze will tell you who to target — and how
Mobile is the new battleground — for everything. Including, now, enterprise software and services. About 18 months ago, Datanyze launched a revolutionary service for cloud...
This service tells you what Supercell, Machine Zone, and other big publishers spend on user acquisition
Mobile user acquisition costs are soaring. But how much is your competition spending? According to our recent research, most mobile-first companies are trying to...
Player marketing firm deltaDNA enters in-game advertising
deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising. SmartAds is the name of its new...
90% of your mobile users suck (here’s how to fix that)
The solution is two-pronged: an engagement marketing strategy and a systematic retention plan that starts the moment a user installs your app.
Uh oh: Mobile user acquisition fraud almost doubled in 2015
Last year about a third of mobile developers and publishers said they were cheated when acquiring new app users. This year, that number has jumped to almost two thirds.
Millennial Media announces 100% viewability guarantee for in-app mobile ads
You might think that if you pay for an ad, someone will actually see it. How naive.