Vungle’s dynamic templates will give mobile publishers more video ad options
Vungle is launching new options for video ads that could bring some innovation back to the advertising of mobile ads and games. The new “dynamic templates”...
Playdigious unveils playable game demos in mobile ads
French startup Playdigious is announcing Adtrial, a mobile ad platform that enables the embedding of game demos in playable mobile ads. The company said early...
AppsFlyer drops knowledge to prepare mobile developers for the holiday download rush
The Friday after American Thanksgiving is one of the biggest days of the year for video game sales, but on mobile, Christmas Day is far...
7 surprising facts about open rates for push notifications
Tapjoy, the mobile marketing company, has come up with seven surprising facts about the open rates for push notifications. Push notifications are a common...
Opt-in advertisements are proving to be popular in virtual reality
In virtual reality apps, opt-in video ads work much better than pre-roll ads, according to a report by VR ad network Immersv. Emeryville-based Immersv...
Kochava launches free app analytics for all app developers
If you’re an app developer, you gotta have analytics. And Kochava is making mobile app analytics available for everyone with its Free App Analytics...
Niko: China’s mobile game market will hit $8.3 billion in 2017
China implemented tough new regulations this summer for mobile games, but that isn’t expected to dramatically slow the market. Market researcher Niko Partners predicts...