Pyze launches tools to keep customers engaged across big enterprises
Pyze has launched an enterprise edition of its advanced user intelligence and marketing platform. It will help big companies deal with such problems as...
ADVR unveils AR and VR discovery marketing platform
ADVR today announced the launch of the first discovery marketing engine for virtual and augmented reality applications. The company has also raised $3 million...
Android app user acquisition costs dipped 43% in February
Mobile user acquisition costs on Android took a 43 percent dip in February, according a report from mobile marketing firm Fiksu DSP. Specifically, costs...
DeltaDNA hits 100 million monthly active users for real-time marketing and analytics
DeltaDNA has surpassed more than 100 million monthly active users (MAU) for its real-time marketing and mobile analytics platform. That means that the game...
January saw more installs but less loyalty for mobile apps and games
Smartphone users were more willing to download new apps in January than they have in a year, according to a report by mobile marketing...
AppsFlyer says retaining users is still a challenge for app marketers
Retaining app users over time continues to be a major challenge for app marketers, according to a new report from mobile app measurement and...
User acquisition costs drop in December — a pleasant surprise for iOS and Android publishers
The cost of acquiring a new mobile game or app users fell in November and December, according to mobile marketing firm Fiksu DSP. The...
Native ads generate clicks at up to 40 percent higher rate than other mobile ads
When it comes to clicking on mobile ads and spending money in mobile games, native ads come out on top. In fact, user-acquisition campaigns...
DeltaDNA study shows mobile game makers don’t know how to handle in-game ads
Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a survey...
Twitch finds way to make ads better while bypassing blockers
Few people want to watch ads, even on Twitch, but that’s not stopping the streaming site from trying to improve them. Twitch today announced SureStream,...