AppsFlyer launches Protect360 to deal with billion-dollar ad fraud problem
Mobile tracking and marketing firm AppsFlyer announced today its Protect360 platform to help mobile advertisers deal with the cost of mobile ad fraud. AppsFlyer...
Mobile ad tech firm Glispa acquires playable ads startup JustAd
Mobile ad tech firm Glispa has acquired JustAd, a maker of playable ads, for an undisclosed price. Glispa also revealed that it has a...
Immersv raises $10.5 million for VR ads and mobile 360-degree video
Immersv has raised $10.5 million to strengthen its position as a provider of advertising for virtual reality and mobile 360-degree apps and games. The...
The metrics that matter for successful gaming companies
If you’re a gaming company seeking an edge over the competition, you’re probably also a big fan of game analytics. At the same time...
Zynga picks Unity Technologies to provide ads across its games
In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga...
Tapjoy: App users who engage with rewarded ads are 4.5X more likely to spend
App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile...
Tapjoy’s rewarded video ads grew 80% in the past year
Mobile engagement and monetization firm Tapjoy said its ad platform reached about 581 million mobile consumers at the close of the second quarter. The...
How game designers and marketers will exploit AI
Games lead the way when it comes to exploiting new technologies, and that’s why we had a panel about games and artificial intelligence at...
Acquired.io raises $2 million to ease user acquisition grunt work
Acquired.io has raised $2 million to make it easier for mobile advertisers to manage user acquisition campaigns across dozens of channels without a lot...
Singular and Apsalar merge to create unified marketing analytics platform
Mobile marketing analytics firm Singular is merging with mobile app attribution and audience management firm Apsalar today so the two companies can offer a...