Facebook is testing a new playable ad format for trying games, no installation required
Facebook has started testing a new “playable ad” format today with a couple dozen game developers. The ad is meant to let users get...
Appsflyer: Mobile app fraud hit $800 million in Q1, up 30%
Mobile tracking and marketing firm AppsFlyer said in a new study that mobile app marketers were exposed to $700 million to $800 million in ad fraud...
Matchmade expands to offer influencer marketing platform for games
Matchmade has joined the fray for influencer marketing. And it believes it can do a better job by focusing on matching brands and influencers...
IronSource gives mobile advertisers a choice between programmatic and ‘waterfall’ ads
Mobile advertising is having a big moment. Mobile app and game publishers now face a choice between two different ways of maximizing revenues from...
You can now bump up your bids for mobile app ads in real time
The competition among mobile advertisers is heating up, and adtech companies are creating new kinds of ads to take advantage of it. One of...
Singular: Snapchat and Twitter show better returns for mobile marketers
Singular has created its second annual index of the best return-on-investment (ROI) for mobile ads, and it has a few surprises. Snapchat showed up...
Tilting Point’s revenue increases thanks to publishing and user acquisition strategy
Tilting Point’s mobile game publishing strategy is paying off. Thanks to viral hits like Nukebox Studios’s Food Truck Chef, its Q4 revenue has increased...
Appodeal predicts a bright future for video ads and interstitials in 2018
Appodeal found in a report that rich interstitial ads (which display an ad for a few seconds before disappearing) and rewarded video ads are...
Marketers, don’t miss out on the ‘perfect storm’ of esports
The $700 million global competitive gaming industry is one of the largest yet most underutilized marketing channels in the digital marketing space. In an...
Advrty brings native ads to virtual reality
Advrty wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full field-of-view pop-up ads. Instead, it’s a platform...