Applift rebrands to focus on everything from user acquisition to retargeting
Applift is rebranding its mobile ad tech services to focus on the journey of getting users to try out an app or a game...
Google and Unity partner to boost mobile game advertising
In mobile games, 96 percent of players don’t pay any money for game content. But 71 percent of them say they won’t mind watching...
Bidalgo uses AI to make mobile advertising more creative
Bidalgo is applying artificial intelligence to the art of creating effective ads for mobile apps and games. The company is launching Creative AI, a technology...
Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer...
Movyl Technologies launches AI-based social marketing platform
Movyl Technologies is unveiling its artificial intelligence-based social marketing platform to automate labor-intensive tasks such as influencer marketing and help scale social efforts. San Francisco-based...
Adjust says mobile ad fraud rates doubled in the past year
Mobile ad fraud rates nearly doubled in 2018 compared to a year earlier, according to a new report from mobile measurement company Adjust. Ecommerce...
Qoints uses IBM’s Watson AI to find your influencers
Qoints has launched an influencer marketing tool that uses the artificial intelligence of IBM’s Watson to unearth the best influencers for your brand. The...
How game marketing has changed in the era of digital, community, and influencers
Game marketing has changed drastically since the days when it amounted to coming up with edgy ads for male players waiting for the next...
Vungle takes its marketing platform to Samsung Galaxy Apps store
Performance-marketing platform Vungle announced it has teamed up with Samsung to enable in-app video ads on the Samsung Galaxy Apps store. That’s a step up for...
WeQ brings data science to mobile marketing with $50 million war chest
WeQ is debuting today as a mobile marketing startup focused on user acquisition and engagement services on a global scale. The company has more...