Liftoff’s surprise: Banner ads are 120% more effective than video ads
Mobile banner ads don’t get much respect, but they are surprisingly effective when it comes to mobile advertising. By contrast, video ads aren’t as...
Epic Games acquires digital humans tool maker 3Lateral, cuts ad deal with Appodeal
Fortnite maker Epic Games has acquired 3Lateral, a startup that makes tools that makes crafting digital humans easier. This tool finds use in video...
How Epic is empowering smaller studios to harness influencer marketing
It’s tough for small studios to get attention for their games. Even as someone who plays and thinks about games a lot, I don’t...
AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
The app advertising market is expected to grow 136 percent from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new...
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases
After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than...
Appodeal: Rewarded video monetization soars in U.S. mobile apps
Video ads that reward app users or gamers for viewing increased significantly as a form of monetization for mobile apps in the U.S., according...
Matchmade raises $4.8 million for influencer game marketing
Matchmade has raised $4.8 million in funding for its platform to match influencers such as YouTubers and Twitch streamers with brands and game companies...
Singular: Mobile marketers waste money by spending at wrong times
Mobile marketers are promoting apps on their own timetables, not on consumer readiness, and the result is wasted time, effort, and money, according to...
Liftoff: Mobile users are embracing subscription app economy
Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engagement Index produced by performance mobile...
IronSource lets app developers measure ad marketing channel effectiveness
IronSource is launching a new way for app and game developers to accurately measure ad revenue on the user level and then link that data...