marketing technology

Study: 9K apps and 397M users show cost-per-install is the worst mobile user acquisition method

Posted byby GamesBeat
June 26, 2014
2 min

Thousand of developers are making millions of apps to reach billions of consumers. Unfortunately, that critical last step of mobile app development, user acquisition,...

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2 min

Swrve is marketing automation for in-app monetization — 75 billion mobile actions a month

Posted byby GamesBeat
April 28, 2014
3 min

The hottest new frontier for developers is mobile, but most the of the 30-plus vendors in the marketing automation space are missing the boat...

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3 min

300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization

Posted byby GamesBeat
April 14, 2014
2 min

Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.

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2 min

Mobile app monetization: Freemium is king, but in-app ads are growing fast

Posted byby GamesBeat
March 27, 2014
2 min

80 percent of developers reported that less than five percent of their users made even one single in-app purchase

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2 min

Top 10 mobile advertising companies: The VB Index report

Posted byby GamesBeat
January 21, 2014
1 min

Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut. The VB...

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1 min