Mobile marketing automation: How big brands are engaging customers on mobile
The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.
Mobile marketing: winning at ‘brandvertising’
Can traditional brand advertising work on mobile? The answer is a definitive yes.
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
NativeX and Loot partner to pay you $1M to promote brands, games on mobile
The partnership between mobile ad platform NativeX and social promotion shop Loot could pay off.
Apsalar pulls free mobile attribution analytics, shifts to all-paid model
In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...
New App Annie product offers detailed demographics of over a billion app users
For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors’ apps, and easily make accurate...
Mobile app developers: Here's an API for user acquisition
CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is...
Want 543X more effective mobile ads? Here's how: Rescue gamers
The key take-away? When you give something to get something, you can get a lot.
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.
Voxel boosts mobile app install rates 50-200% by automating instant app-trial ads
Mobile app developers have yet another tool in their user acquisition arsenal today: Voxel has released a significant update to its existing “try before you buy”...