Game studio Sleepy Giant pivots to become mobile marketing automation firm Adaptiv.io
The studio shifts out of game publishing and moves to mobile-game monetization.
Mobile marketing automation leader Appboy scores $15M to increase app & game engagement
The first investor in traditional web-based marketing automation trailblazer Marketo has led an over-subscribed $15 million second round of investment into mobile marketing automation solution...
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.
Swrve is marketing automation for in-app monetization — 75 billion mobile actions a month
The hottest new frontier for developers is mobile, but most the of the 30-plus vendors in the marketing automation space are missing the boat...