marketing Archives

Hawke Media has acquired Lemonade agency to support its production capabilities and gaming and blockchain expertise

Hawke Media acquires gaming & entertainment agency Lemonade

Posted byby Jordan Fragen
July 9, 2024
1 min

Hawke Media has acquired entertainment agency Lemonade to strengthen its production capabilities. Lemonade’s expertise in branded entertainment, gaming and blockchain activations will elevate Hawke...

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1 min

Phrasee appoints new CEO to head into the future of AI-based marketing

Posted byby Dean Takahashi
September 20, 2023
3 min

Phrasee, a digital marketing firm in London, said it has appointed Dan Head as CEO as it helps guide content marketers through the AI...

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3 min

Subway Surfers 11th anniversary Cophenhagen Hoverboard Hunt

Subway Surfers celebrates 11 years with real-life ‘Hoverboard Hunt’

Posted byby Jordan Fragen
May 15, 2023
1 min

To celebrate the 11th anniversary of Subway Surfers, publisher Sybo has launched a Hoverboard Hunt around its home city, Copenhagen. This is the publishers’...

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1 min

Why play-to-earn games are the key to the marketing and monetization challenge

Posted byby GamesBeat
January 27, 2022
4 min

The current game market is in a mode of intense consolidation, with new privacy issues clamping down on user acquisition — but also exploding...

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4 min

picture showing male and female application developers at work.

How data impacts every team in game development (VB Live)

Posted byby GamesBeat
March 4, 2021
3 min

Presented by Snowflake From player experience to ads, user acquisition, monetization, and more, data is helping game development studios thrive in a market that’s...

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3 min

How data is making game creative perform more powerfully than ever (VB Live)

Posted byby GamesBeat
November 19, 2020
3 min

Presented by yellowHEAD With data, you can optimize game creative in more ways than ever before. In this VB Live event, GamesBeat, yellowHEAD, Zynga,...

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3 min

Madden NFL shows how to make player stats part of your marketing blitz

Posted byby Jason Wilson
August 18, 2019
4 min

We all want to be recognized. Whether you’re a marketer or a professional athlete – whether the job is running ads or running routes...

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4 min

Liftoff studied 47 billion impressions for mobile game advertising.

Why monetization and marketing need to work closer together

Posted byby Jason Wilson
July 30, 2019
4 min

Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theoretically, this makes sense. The two teams...

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4 min

Amazon introduces Moments marketing tool for mobile games and apps

Posted byby Dean Takahashi
February 14, 2019
2 min

Amazon is launching Amazon Moments, a service that lets you reward customers in more than 100 countries on iOS, Android, FireOS, and other platforms....

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2 min

Monetization: How GSN Games conquers the biggest challenge in free-to-play (VB Live)

Posted byby GamesBeat
August 5, 2016
3 min

It’s easy to attract users to your free-to-play game, but how do you turn casual gamers into fans who are shelling out real cash?...

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3 min