Zynga launches rewards program with Citi
Finding a new way to make money, social game firm Zynga is announcing an alliance with Citi where it will make a line of...
Who needs Facebook? Zynga launches first two games on Yahoo
Following through on a plan to diversify beyond Facebook, Zynga has launched its first two games on Yahoo’s network of web sites. The previously...
Is Zynga worth more than Electronic Arts?
Is social gaming upstart Zynga really worth more than traditional video game giant Electronic Arts? Zynga is currently valued at $5.27 billion on SharesPost,...
Digital Chocolate claims in Zynga lawsuit it owns Mafia Wars name
Casual gaming company Digital Chocolate has sued social gaming market leader Zynga, alleging that Digital Chocolate has the exclusive rights to the name Mafia...
Zynga’s armored car explosion stunt draws 2M views
Last week, Zynga entered the big leagues of video game marketing. To mark the launch of its Mafia Wars Las Vegas game, the company...
Zynga lands Yahoo distribution deal for its games
In a prudent move to diversify its Facebook-centric audience, social game maker Zynga this morning announced a distribution deal with Yahoo that will allow...
With social game market in flux, what Zynga needs is Farmville 2
Peter Yared is founder and CEO of social and mobile app infrastructure company Transpond. There’s been a lot of chatter over the past few...