Electronic Arts shifts playbook for all-digital esports events
Like everyone else in esports, Electronic Arts has been forced to pivot to digital events because of the coronavirus. While esports companies have had to...
FIFA 20 tops 25 million players while Madden reaches highest engagement ever
Electronic Arts said in its earnings release that FIFA 20 topped 25 million players while Madden reached its highest engagement ever. EA CEO Andrew...
Brands should follow Madden NFL’s marketing example
Regardless of the discipline, few kids dream of glory as the 53rd man on an NFL roster, a career minor leaguer, or two-way professional...
Electronic Arts: ‘We are doubling-down on live services’
You may think that the world already has too many live-service games, but that is still where Electronic Arts is putting its investment. The...
EA reports strong quarterly results on Apex Legends, FIFA, and Madden growth
Electronic Arts reported earnings that hit expectations for the second fiscal quarter ended September 30, thanks to strong games like Apex Legends, FIFA 20,...
Xbox rolls over Nintendo to lead a sleepy August for gaming industry TV spend
The summer slump for gaming brands continued in August, with the industry’s estimated total spend coming in around $3.6 million, down from July’s $6.2...
July 2019 NPD: Nintendo assembles 6 games in the top 10
Consumers in the United States spent less on hardware once again in July, according to industry-tracking firm The NPD Group. But a deluge of...
Madden 20: RPOs, Superstar X-Factors, and closed beta June 14-16
EA announced today a playbook of new features for Madden 20 at EA Play ahead of the Electronic Entertainment Expo 2019 next week in...