Online gaming will be a goldmine for affiliate marketing
The world of affiliate marketing offers diverse ways to make money online. Whether through email marketing, social media sponsorships, website banners, or by creating...
Tankee’s gaming video network protects kids from dangers of the internet
Tankee is launching a digital video platform that will create a safe digital destination for kids to watch game videos. The Austin, Texas-based company...
How Machinima plotted its strategic rebranding across platforms
Warner Bros.’s digital video site Machinima rebranded this week as it makes a bigger push to expand beyond its YouTube roots to all the new platforms...
Machinima rebrands as it takes gamer culture videos to new video platforms
Warner Bros. bought digital video site Machinima in 2016, and today the division is announcing a rebranding with the goal of turning it into...
Body Count Fighting brings UFC-style fight cards and grudges to esports
Esports events tend to emulate the setup of something like the FIFA World Cup. You might some group stages at the beginning before getting...
Warner Bros. names game veteran Russell Arons as Machinima boss
Warner Bros. has named Russell Arons as the general manager of Machinima, the digital video entertainment company that Warner acquired in November. Arons was...
FTC settles with Machinima for paying YouTube influencers to endorse Xbox One
The Federal Trade Commission has settled charges with Machinima, which had been accused of deceptive advertising by paying “influencers” to post YouTube videos that...
Machinima launches mobile app to empower video creators
Machinima's new mobile app is very social and comes just in time for E3.
Warner Bros. invests $24M more into game video site Machinima
Warner Bros. and Machinima have teamed up on original web series shows.
Xbox TV studio may yet live under Machinima's roof at Warner Bros.
Warner could merge Xbox Entertainment Studio with its Machinima production company.