How entertainment and ‘life’ give life to The Sims Posted byby GamesBeat September 19, 2014 3 min Two great minds behind The Sims reflect on what makes their series tick. Continue Reading 3 min
The Sims 4 bosses talk about 'Playing with Life' at GamesBeat 2014 Posted byby Dean Takahashi July 11, 2014 4 min Lucy Bradshaw and Rachel Wilson are the latest speakers for our conference on Sept. 15-Sept. 16. Continue Reading 4 min
Maxis: ‘Yes’ — we could ‘have built a subset offline mode’ in SimCity Posted byby Jeff Grubb March 15, 2013 2 min A modder revealed you can continue playing SimCity even when not connected to a server. Maxis responds. Continue Reading 2 min
EA’s Lucy Bradshaw acknowledges SimCity ‘stumbled out of the gate with our service’ (interview) Posted byby Dean Takahashi March 15, 2013 9 min But she says the game servers can now meet demand and EA has learned valuable lessons. Continue Reading 9 min
The DeanBeat: It’s the community, stupid. Again. Posted byby Dean Takahashi March 15, 2013 5 min Every company has to ask itself if its actions are good or bad for the gaming community. Continue Reading 5 min
EA says SimCity core server problems are ‘almost behind us’ Posted byby Dean Takahashi March 11, 2013 2 min Lucy Bradshaw, the general manager of the Maxis label at EA, has become a prolific blogger lately. She said in a post on Sunday that the core problems with getting into the always-connected single-player game are “almost behind us.” Continue Reading 2 min
EA improves SimCity online access with 40 times better server response times Posted byby Dean Takahashi March 10, 2013 1 min Electronic Arts says twice as many people can play the city-building game at the same time now. Continue Reading 1 min
Admitting it was ‘dumb,’ EA adds SimCity servers and offers players a free game Posted byby Dean Takahashi March 9, 2013 2 min EA has added servers and offered free games to help appease disgruntled SimCity players. Continue Reading 2 min
Maxis: It’s ‘fair’ that reviewers ‘punished’ SimCity for server issues Posted byby Jeff Grubb March 8, 2013 1 min An internal memo from Maxis general manager Lucy Bradshaw reveals some of the developer's feelings on the launch. Continue Reading 1 min
Build your own SimCity on Mac this February Posted byby GamesBeat August 14, 2012 1 min The new SimCity will launch for Mac as well as PC in February 2013. Continue Reading 1 min