Why Saudi Arabia’s dolphins and whales matter to the gaming industry
I’m increasingly asked these days for the nitty-gritty details on this whale den we call Saudi Arabia. As I approach a talk in Dubai...
How to know if your mobile game is on its way to $1M in revenues
There's something important about the number three in this report.
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
LTV > CPI. But what does that mean? And ... why?
Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume
Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers.
The DeanBeat: How developers can avoid a bloodbath in fighting for new users
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s...