How to get a player to commit to your mobile game
For marketers of mobile games and apps, user acquisition is a lot like swimming in the dating pool. Smartphone users represent a vast population,...
Marmalade platform now offers Leadbolt app monetization services to developers
The mobile advertising platform Leadbolt has made its user acquisition and in-app monetization services available to developers via the Marmalade development platform. Leadbolt is one of...
15 ways to please your game lovers with rewarded video
These days, app developers must use all the right moves in order strike a balance between monetizing their game effectively and satisfying their players...
Mobile-marketing company Leadbolt introduces ‘non-intrusive’ video ads for mobile
This is just the latest company to get behind video for mobile marketing.
10 facts and 1 manifesto to keep mobile app developers motivated in 2015
It’s a great time to be a mobile app developer. Here's the data to prove it.
7 smart ways to use mobile app analytics
Going with your gut feeling may work occasionally, but if you're making decisions based on cold, hard data, you're going to be more successful.
Ads account for up to 30 percent of social-game revenue (exclusive)
Data from Appnext shows that advertising in social titles is no longer something that developers can forget about or ignore.