Peter Phillips promises Marvel won’t ‘brand slap’ … for the most part
Peter Phillips introduced the GamesBeat Summit crowd to the concepts of brand stewardship and the brand slap.
Lionsgate’s Peter Levin on how the game industry often botches a ‘straight-forward idea’
Lionsgate president of interactive ventures and games Peter Levin discussed the marriage of technology and software at the GamesBeat Summit yesterday before answering questions on John Wick and Kim Kardashian.
Glu plays its trump card with sweepstakes to meet … Kim Kardashian
Glu cashes in on Kim Kardashian's celebrity status to boost its mobile game.
Glu goes ‘Left Shark’ as it follows up Kim Kardashian with Katy Perry mobile game
Glu is once again partnering with a celebrity that has a massive social media following.
Kim Kardashian vs. Lindsay Lohan: Two celebutantes enter, but only one can rule mobile gaming
Celebrity-endorsed games look like the next big thing thanks to Kim Kardashian. But Lindsay Lohan might put a stop to that.
The mastermind behind Kim Kardashian's insanely popular app explains how the hit game was created
There’s no doubt that “Kim Kardashian: Hollywood” is this summer’s surprise hit app, giving fans and players alike the opportunity to live out their...