Sony’s Jon Koller on making the PS4 launch a ‘cultural touchstone’ (interview)
Sony's next-generation marketing efforts are aimed at stoking demand for a bigger opportunity than the PS3 debut.
Sony’s marketing chief on the PS 4 launch (video interview)
Sony's Jon Koller describes the strategy behind the PS 4 and the big console launch event in New York.
Sony’s Jon Koller on why the market says Sony won E3 (interview)
Social media reports showed that gamers were tweeting more about used games than big E3 titles.