Singular: Apple’s privacy changes drove consolidation in mobile adtech
Apple’s privacy changes and the resulting acquisition activity drove consolidation in the mobile adtech market, according to a report by measurement firm Singular. Singular‘s...
GamesBeat 2015 tackles how to use data to improve user acquisition and boost monetization
It’s all about data. If you want to win the monetization and user acquisition wars, you have to be armed with the right information....