Why ex-Activision Skylanders executive is marketing Osmo’s educational games
Skylanders inaugurated the “toys to life” industry that combined physical toys and digital games. It became a billion-dollar business for Activision, and John Coyne...
The evil genius of Skylanders: Swap Force (preview)
The new Skylanders can jump and change body parts. Will that be enough to fend off Disney?
How Activision plans to beat Disney with the marketing of Skylanders: Swap Force (interview)
Activision marketing execs talk about Skylanders: Swap Force in an interview with GamesBeat.
Skylanders toys outsell Transformers and Star Wars action figures in 2012
Activision's children-focused property is raking in the cheddar.